Increasing website traffic is everyone’s dream, but only a few of us can achieve sustainable website traffic growth. What if I say that it’s possible?
👉 Make these easy content optimizations (backed by research done by SEMrush) and see your website visitors grow immediately.
10 content optimization tips to increase your website traffic
1. Include Keyword synonyms and variations in the meta title ✅
As per SEMrush research, when you include keywords, their synonyms, and variations in the post or page in your meta title, it can increase your organic traffic positively.
When you optimize a page title with keywords people often use for searching, your page becomes more relevant to the search intent and therefore pops up for more search queries on the search engine result pages (SERPs).
🔥 Case Study Result: 18% increase in organic traffic
👉 The variant lead to an 18% increase in website traffic!
Reference: Use case 1: Include keyword synonyms and variations in the meta title- https://tinyurl.com/2a5rnjwy
2. Add dashes or pipes (-) instead of using lines (|) in the meta title ✅
It may sound like a very minute variation, but replacing lines with dashes in your meta tile can improve your click-through rate, website traffic, and SEO performance.
The reason could be well attributed to readability. The dashes in your meta title make it more readable and therefore help your page title stand out better in the SERPs.
🔥 Case Study Result: 9% increase in organic traffic
👉 The variant led to a 9% increase in the website traffic.
Reference: Use case 2: Add dashes or pipes (-) instead of using lines (|) in the meta title- https://tinyurl.com/mry73kfy
3. Add a call to action (CTA) to your meta title ✅
A call to action, aka CTA, is a prompt on your website or webpage so that the user can take some action that you want them to take that is meaningful to your business, such as download, buy now, register now, add to cart, etc.
When you add a relevant CTA to your page’s meta title, it was found to have improved the number of clicks you get when your page is shown on the SERP and, therefore, significantly increased the number of visits to that webpage.
🔥 Case Study Result: 8.3% increase in organic traffic
👉 The variant led to an 8.3% increase in website traffic.
Reference: Use case 3: Add a call to action (CTA) to your meta title- https://tinyurl.com/yc46erat
4. Write a compelling meta description snippet by adding CTAs and USPs to your meta description ✅
Adding CTAs relevant to your business and enriching your meta description with your unique selling proposition (USP) can help you in many ways. A unique selling proposition is your marketing statement that you can use to demonstrate why your prospective customers should buy your products or services or do business with you.
As per the SEMrush research, adding CTAs and USP to your page’s meta description can drastically improve your CTRs and, therefore, the number of visits to that page.
The reason could be that adding CTAs and USP to your meta description can make your search snippet stand out and give compelling reasons for people to engage.
🔥 Case Study Result: 6.5% increase in organic traffic
👉 The variant led to a 6.5% increase in organic traffic.
Reference: Use case 4: Write compelling meta descriptions snippets by adding CTAs and USPs to your meta description- https://tinyurl.com/5bsppaj4
5. Add Unicode characters or emojis to the meta description ✅
It may seem like another minor change that you may pass off as insignificant, but using Unicode characters or emojis in your meta title and meta description can improve your SEO performance.
As per the SEMrush study, adding Unicode characters to a meta description increased the number of visitors to that page.
This could be due to the fact that Unicode characters enable the meta description to stand out more and make it more scannable.
🔥Case Study Result: 3.4% increase in organic traffic
👉 The variant led to a 3.4% increase in organic traffic.
Reference: Use case 5: Add Unicode characters or emojis to the meta description- https://tinyurl.com/ju9bv8hn
So, I would recommend you to go and try these strategies out. I am already implementing the same and can see some jump in my website traffic.
All these studies were done by SEMrush. Additionally, all use cases have been backed up by the research data provided by SEMrush.
What are you waiting for? It’s time to make these content optimizations as soon as possible and yield superior SEO performance.
This is not it!
Stay tuned for 5 more content optimization tips to increase your website traffic. This post will be updated soon.
If you like this post “10 Content Optimization Tips To Increase Your Website Traffic,” please share it with people who can benefit from it.
PS: Do not forget to mention your thoughts in the comments section below. 👇👇👇
Also do not forget to check out our latest post: Is blogging dead?
