Do you know the difference between influencer marketing & celebrity endorsements? While sometimes people use both terms loosely, they are different. Stats show that 79% of consumers prefer influencer content to celebrity ads and endorsements. So it is no brainier that influencer marketing has emerged to become the mainstream form of online marketing. Celebrity endorsements still exist, both on traditional and online Media. But influencer marketing has taken over because of a seismic shift in the way people consume content.
Let us find out what is influencer marketing and how it is different from celebrity endorsements.